Two weeks ago, there was an arti- cle about how the Celtics and Patri- ots approach their team. The Celt- ics go for the win now and bring the occasional younger player along while the Patriots look for depth, value, and consistency. The Patriots look for an all-around good team instead of making the Super Bowl then fading to mediocrity. Both ap- proaches have their positives but also can have their downsides as well. Value has got the Bruins no- where except early playoff exits and epic collapses. Depth and consis- tency has led to two World Series titles and six playoff appearances in eight years for the Red Sox. However, after the seasons the Bruins and Red Sox both had, fans are left bitter and unsatisfied. Both teams had high expectations; both failed to live up to them. This leads to the question: is the approach the Bruins and the Sox take the right way to run a team? The simple an- swer is ‘yes’, because it keeps your team competitive each year and keeps the fans happy. But the truth is, no. The answer is ‘no’ because it’s due to the successes the Sox, Celt- ics, and Patriots have had in cham- pionship games that the fan base has become spoiled. Losing early in the playoffs, or simply not making the playoffs, has become inexcus- able instead of a luxury. The Red Sox get a little bit of a pass. The team spends plenty of money but not always in the smart- est ways. For example, the Sox can afford to spend $82.5 million on a number three starter in John Lack- ey but cannot afford to re-sign their number five hitter in Jason Bay for $60 million. Instead, the Sox gave a 2-year $20 million deal to Mike Cameron. Cameron missed most of the season with assorted injuries. As it is, the Sox had three above- average starters in Jon Lester, Josh Beckett, and Clay Buccholz. That being said, why spend money on Lackey when Bay was much more important to the team? Up until this year, the highest-paid player on the team was their number seven hitter, JD Drew. That’s right, Vic- tor Martinez, David Ortiz, Adrian Beltre, Dustin Pedroia, and Kevin Youkilis all were paid less than JD Drew. How does that make any sense whatsoever? This upcom- ing off-season is big for the Sox as Martinez, Beltre, and Ortiz are all free agents. Considering Pedroia, Youkilis, Martinez, Beckett, and speedster Jacoby Ellsbury missed significant time last year, it is vital that at least two of the Martinez- Beltre-Ortiz trio be re-signed. As for the Bruins, their whole operation makes little to no sense. Sure, the Bruins are very talented with players like Marc Savard, Pa- trice Bergeron, David Krejci, Milan Lucic, Tyler Seguin, Tuuka Rask, Zhedno Chara, etc. The team has all these players who are no slouches as hockey players, but for some reason when the playoffs come around, they collectively blow. Go back a few years. The Bruins were the number one seed not only in the Eastern Conference but overall in the NHL. What happens? They lost in the second round. This past season. The Bruins squeak into the post season as a sixth seed, beat the heavily favored Buffalo Sabers and lose yet again in the second round to the Philadelphia Flyers after leading the series 3-0 and winning in Game 7 at home 3-0. The Bruins have not made it to the Conference Finals since 1992 or the Stanley Cup Finals since 1990. Everyone in this town is making an excuse for them because they are young, inexperi- enced, injuries, blah blah blah. But for Peter Chiarelli and company, it is time to put up or shut up. What the Bruins have been these last couple of years were the Red Sox pre-2004. It is time to spend your money wisely, get another defense- man and/or goal scorer and put up some results. Hockey is irrelevant in this town until the Bruins at least make the conference finals. End of story.