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The Mass Media

The Mass Media

The Mass Media

Who Run the World?

Photo courtesy of Miss Representation (www.missrepresentation.org)




Beyoncé poses a question in the song entitled “Girls”: Who run the world? The answer, according to her, would, in fact, be girls.

On Tuesday, Feb. 28, UMass Boston’s Women’s Leadership Initiative premiered a documentary entitled “Miss Representation” as part of a discussion called “Women in Media” in the Campus Center ballroom. The film is meant to shed light on the portrayal of women in the media, which encompasses the worlds of music, television, movies and most notably, advertisements. It does so by exposing drastic ratios and percentiles in order to show the inequality in our society.

For instance, the United States is 90th in the world in terms of women in national legislatures. Also, 65% of American women and girls report disordered eating behaviors. These are just a few points the documentary makes in relation to the women in our society.

Another major topic the movie covers is the lack of women in power in our society. From CEO’s of Fortune 500’s to seat holders in the House of Representatives, women are absent in important and major roles of leadership.

This event is part of a series called “Dialogue and Discussion,” based out of the Women’s Leadership Initiative (http://www.umb.edu/life_on_campus/student_involvement/oslce/students/womens_leadership_initiative/), a product of the Office of Student Leadership and Community Engagement (umb.edu/oslce).