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The Mass Media

The Mass Media

What I’ve Learned from Launching a Cosmetic Line

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One of Effleurer’s products. 

I spent my Spring Break submerged in the digital world of coding, website designing, numbers, and spreadsheets. Launching a cosmetic company is indeed hard work. Launching one online is even harder. But when things demand hard work, I’ve found that they are even more fulfilling in their completion. On working with my father on launching a cosmetic line, I have found that I am much more capable than I thought; launching a cosmetic line isn’t as insurmountable as it seems, and success is a very, very sweet fruit.
When I first heard my father’s aim to begin a cosmetics line, I’ll admit to a twinge of envy at the thought that he was pursuing something that I wanted to be the first to do in the family. But as I entered the world of cosmetics, because my father relied on my knowledge and creativity, I found all jealously evaporated and gratitude took its place; I am very lucky to have been able to work on such a project, with someone whose work ethic I admire too. 
I wasn’t as heavily involved in the conception of the Effleurer Line as I would have liked to be, mainly because I didn’t have the medical background my father does. His line incorporated medical-grade products and the science behind every product was something I have not yet learned. But what I did do was formulate names for each product. This really played into my creativity, as it forced me to think what the consumer is most likely to want to purchase. I realized names are very important, and a company may have the most perfect product in the world, but without the selling name, they are in danger of not even selling one. I also came up with descriptions for each product; this played into my creative writing skills because, in addition to the name, you have to ensure your product sounds grand and is something the consumer cannot simply live without. Through the initial project, I learned that launching a skincare line draws from an incredibly diversified field of abilities. 
Next was the actual testing of the products we had ordered. This was probably the most gratifying experience of the entire experience. Potential products of the Effleurer Line would be scattered across my dressing table, and each day, my lips, cheeks, or skin would model a new color. I said no to some, yes to others, and pretty much yes to every single skincare product because their medical-grade qualities were exceptional. 
Then came the hard part: selling the products. Of course, we already had a clientele established through my father’s patients, but we wanted to take the next step: E-commerce. E-commerce is often a hit-and-miss when it comes to success. And E-commerce is highly dependent on websites. So I entered the world of programming. 
I’ll be honest; this was probably the most trying of my entire experience. Creating websites take a lot of effort, creativity, and patience (which I struggle with). Currently, I am still working on the website (because we do have around 300 products, and each of them require their own description), but I am optimistic. Honestly, at this point I’m just gratified that I had the entire experience.