UMass Boston's independent, student-run newspaper

The Mass Media

The Mass Media

The Mass Media

Trade Advertising

July 26, 2005

Dear Editor,

I am interested in advertising with your college paper. More specifically, I would like to know if you would consider trade advertising. Basically, we would place standby advertising with you on a barter system. In return for print/online advertising we would trade space on our cruises.

We have been sailing unique, tall ships to the Caribbean for more than 50 years. Please take a moment to look at our website www.windjammer.com to see who we are and get a better idea of what we do.

If you are interested in participating, or have any questions, please call me 800-327-2601 x1308 or via e-mail [email protected]

Use our program:

• As a prize to drive subscriptions.

• As an incentive for your team.

• As a reward or prize for school fundraising events.

• As a vacation for yourself or loved ones.

• As a way to draw attention. Our advertising art is colorful, exciting and stimulating.

Here’s how our trade program works:

• Run our ads only when you have excess space due to an unexpected cancellation or when you have remnant space.

• Payment will be made in Windjammer scrip (sample enclosed).

• Windjammer will pay according to your rate card – no need to discount for frequency.

• Take a cruise for as little as 1,000.00 in trade.

• We can also talk about working on a promotional basis trading a fixed number of cruises for a special promotion.

• We ask that you limit billings to 12,000.00 yearly. Agreements expire 12/01/07 and may be cancelled at any time by either party so long as cancellation is in writing.

Attached you will find details of the arrangement. Please look it over and give me a call or send me a note to discuss details. We are easy to work with. If you are ready to start, just send me a note and we will get ads to you right away.

I hope to hear from you soon and hope that we can do some business.

Very truly yours,

Tina M. WeitzAdvertisingWindjammer Barefoot Cruises